Selvom begrebet kommunikationsmålinger ofte anvendes som overordnet betegnelse for arbejdet med evaluering, måling, monitorering og/eller analyse af kommunikation, er udgangspunktet for kommunikationsmålinger ofte kvantitative målinger af intern og ekstern kommunikation.
Nedenfor følger en oversigt over relevant litteratur inden for arbejdet med kommunikationsmåling.
Kommunikationsmåling
“Barcelona Declaration on Measurement Principles”, IPR/AMEC
the Stockholm Accords, Global Alliance for Public Relations and Communication Management
Andersen, Christian (2010): ”Den Trykte reklames komposition og effekt”, Institut for Kommunikation, Aalborg Universitet
Downs W., Cal & Adrian D., Allyson (2004): “Assessing Organizational Communication – Strategic Communication Audits”, the Guilford Press
“FUMSI Report (2007): Information Auditing Report and Tool Kit”, Freepint
Jensen, Brunn Klaus et al (2002): “Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies”, Routledge
Krogh Petersen, Morten (2011): “Målinger vi kan lære af” / ”Good” Outcomes: Handling Multiplicity in Government Communication”, CBS
Lindenmann, K. Walter (2002): ”Guidelines for Measuring the Effectiveness of PR Programs and Activities”, Institute for PR
Lindenmann, Walter K. (2006): “Public Relations Research for Planning and Evaluation”, Institute for Public Relations
Meng, Juan & K. Berger, Bruce (2011): “How Top Business Communicators Measure the Return on Investment (ROI) of Organization’s Internal Communication Efforts”, Institute for Public Relations
Michaelson, David (2009): “Setting best practices in public relations research, Echo Research
Michaelson, David & Stacks, Don (2011): “Standardization in Public Relations Measurement & Evaluation”, Institute for Public Relations
Paine, Katie Delahaye (2011): “Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships”, John Wiley & Sons
Petersen, Helle (2002): ”Strategisk kommunikation – kvalitetsstyring og måling, Samfundslitteratur
Press, W Raymond et al (2006): “Mass Media Effects Research – Advances Through Meta-Analysis”, Routledge
Sinickas, Angela (1996): “Getting Started in Communication Measurement”
Sloth, Karin (2010): ”Mål dine resultater. Analyse, evaluering, måling af kommunikation”, Samfundslitteratur
Sponder, Marshall (2011): “Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics”, McGraw-Hill
”Valid Metrics for PR Measurement. Putting The Principles Into Action Based on the Barcelona Declaration of Measurement Principles”, AMEC, 2011
Watson, Tom (2011) “The evolution of evaluation – Public Relations’ erratic path to the measurement of effectiveness”, video lecture, Bournemouth University
Welbourne, Theresa (2008): “Measuring Internal Communication: A toolkit for planning, conducting and applying performance measurement research”, Melcrum Publishing
Williams, Louis (2003): “Communication Research, Measurement and Evaluation – A Practical Guide for Communicators”, IABC
Wright, Donald et al (2009): “Global Survey of Communications Measurement 2009”, AMEC