Selvom begrebet kommunikationsmålinger ofte anvendes som overordnet betegnelse for arbejdet med evaluering, måling, monitorering og/eller analyse af kommunikation, er udgangspunktet for kommunikationsmålinger kvantitative effektmålinger af intern og ekstern kommunikation.
Nedenfor følger en oversigt over relevant litteratur inden for arbejdet med kommunikationsmåling.
Kommunikationsmåling
Sloth, Karin (2010): ”Mål dine resultater. Analyse, evaluering, måling af kommunikation”, Samfundslitteratur
Wright, Donald et al (2009): “Global Survey of Communications Measurement 2009”, AMEC
Welbourne, Theresa (2008): “Measuring Internal Communication: A toolkit for planning, conducting and applying performance measurement research”, Melcrum Publishing
“FUMSI Report (2007): Information Auditing Report and Tool Kit”, Freeprint
Press, W Raymond et al (2006): “Mass Media Effects Research – Advances Through Meta-Analysis”, Routledge
Downs W., Cal & Adrian D., Allyson (2004): “Assessing Organizational Communication – Strategic Communication Audits”, the Guilford Press
Williams, Louis (2003): “Communication Research, Measurement and Evaluation – A Practical Guide for Communicators”, IABC
Lindenmann, K. Walter (2002): ”Guidelines for Measuring the Effectiveness of PR Programs and Activities”, Institute for PR
Jensen, Brunn Klaus et al (2002): “Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies”, Routledge
Petersen, Helle (2002): ”Strategisk kommunikation – kvalitetsstyring og måling, Samfundslitteratur
Sinickas, Angela (1996): “Getting Started: Communication