Evaluering af kommunikation

I modsætning til kommunikationsmålinger omfatter arbejdet med evaluering af kommunikation mere kvalitative undersøgelser af kommunikation, kommunikationsmønstre, kommunikationsbehov og tendenser.

Med andre ord går evalueringer mere i dybden med kommunikationsarbejdet og det der ligger bag tallene fra f.eks. en kommunikationsmåling.

Nedenfor følger en oversigt over relevant litteratur inden for evaluering af kommunikation.

Principper og Guidelines

“Barcelona Principles 2.0″ (2015), AMEC – tidligere “Barcelona Declaration on Measurement Principles”

The AMEC Integrated Measurement Framework (2017), AMEC

“Toolkit for the evaluation of communication activities” (2015), European Commission

Evaluering af kommunikation

Downs W., Cal & Adrian D., Allyson (2004): “Assessing Organizational Communication – Strategic Communication Audits”, the Guilford Press

Jensen, Brunn Klaus et al (2002): “Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies”, Routledge

Krogh Petersen, Morten (2011): “Målinger vi kan lære af” / ”Good” Outcomes: Handling Multiplicity in Government Communication”, CBS

Lindenmann, Walter K. (2006): “Public Relations Research for Planning and Evaluation”, Institute for Public Relations

Lindlof, Thomas et al (2011): “Qualitative Communication Research Methods in Public Relations and Marketing”, Second Edition, Sage Publications

Macnamara, J. (2018). “Evaluating public communication: New models, standards, and best practice. Abingdon”, UK: Routledge.

Michaelson, David (2009): “Setting best practices in public relations research, Echo Research

Michaelson, David & Stacks, Don (2011) “Standardization in Public Relations Measurement & Evaluation”, Institute for Public Relations

Sloth, Karin (2010): ”Mål dine resultater. Analyse, evaluering, måling af kommunikation”, Samfundslitteratur

Sponder, Marshall (2011): “Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics”, McGraw-Hill

Standardisation of PR Evaluation Metrics, 2009, Central Office of Information

Watson, Tom & Noble, Paul (2005): “Evaluating public relations”, Kogan Page

Watson, Tom (2011) “The evolution of evaluation – Public Relations’ erratic path to the measurement of effectiveness”, video lecture, Bournemouth University

Wernberg, Nina (2010): ”Kommunikation om fattigdom og udvikling – virker det? Håndbog i evaluering af kommunikationsprojekter”, Danida/UM

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